Her Simple Strategy to Scale Without Burning Out with Lesle Lane
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S2 E22

Her Simple Strategy to Scale Without Burning Out with Lesle Lane

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Did you ever wonder what it takes to turn a family legacy into a thriving, modern business—especially when you’re blazing trails as one of the few women in your industry? Today, we’re diving into the complex journey of evolving an established business in a male-dominated field. There’s the pressure of preserving tradition while carving out your own identity, breaking into corporate partnerships where old networks still dominate, and leading a team when perfectionism and scaling collide. 

Lesle Lane, founder and lead photographer at Studio 13, has not only carried forward her family's three-generation photography business but also transformed it into a cutting-edge name in corporate and commercial photography. She’ll share her real-life experiences on gender barriers, leadership, and the art of client-focused storytelling. 

In this episode, you’ll hear Lesle’s insights on managing growth, building lasting industry relationships, and leaving a meaningful legacy. Expect honest stories and practical takeaways from a true industry pioneer.

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This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟Meet Lesle Lane

Website: http://www.studio13online.com
LinkedIn: http://www.linkedin.com/in/leslelane/
Instagram: https://www.instagram.com/studio13indy/

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🌟Connect with Yvi

https://instagram.com/askyvi
https://www.facebook.com/AskYvi/

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🏆 Highlights 🏆

00:00 | Introduction
03:37 | Early Career Dreams and Stepping into Photography
08:06 | Female Leadership in a Male-Dominated Industry
16:26 | How Crew Network Transformed Lesle’s Career
19:10 | Scaling a Photography Business with SOPs
22:32 | Why Every Photographer Has a Unique Style
27:50 | Embracing Imperfection in Business Growth
30:07 | Building Trust and Connection with Clients
32:09 | Lesle’s Vision: Legacy Through Impact and Mentorship


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