Yvonne Heimann [00:00:00]:
As you can see me comfy, sitting on my couch. Hippo. Hippo is joining today. You are in for another solo episode with me because I really wanted to talk about this idea of hustling, of having to get up in the morning at 5:00 clock because 5:00am Club. Yay. And just what I think about this hustle culture. Being A German, yes, 24 years, born and bred in Germany. I made my way to the states with two suitcases and a dog in 2007.
Yvonne Heimann [00:00:49]:
And the belief system and the, the upbringing in Germany is a lot of, you gotta have a, you gotta have a job. Everybody has a job. Entrepreneurship is just starting to rise in Germany and become, become a thing. Yes, you could own a business, but it was a brick and mortar store. Many of my friends in Germany still don't understand what I actually do. So I've been brought up with this, you gotta work, you gotta go to a job, nine to five, get your paycheck, do the thing. And it's just a constant work, work, work. And then coming to the States, building the business, I was always, "lazy".
Yvonne Heimann [00:01:48]:
I don't like doing the same thing over and over again if I can automate it. And at that point I, at that point, that was, when was that? 2009. I was building web designs, building websites, different platforms, and at some point WordPress. And I was working on building residual income and I was working my butt off because between my business, between my late husband's business, doing all the things to be able to be lazy, at some point, completely did it wrong. Completely did it wrong. Because when my late husband was diagnosed with cancer, pretty much everything fell apart. And suddenly my hustling wasn't hustling in my business anymore. My hustling was taking care of him.
Yvonne Heimann [00:02:40]:
You should have seen the amount of medications on his medication schedule that I literally had in the kitchen, on the fridge, it was half of the fridge length. If you know the American fridges, they are freaking tall, right? There's a lot of room on those fridges. Half of that fridge door was full with the medication schedule. And if we wouldn't have had the community that we had, I wouldn't be here today. There is no chance, no chance on hell I would be here. We had a lot of angels in our life at that time. We didn't pay rent for two years. I had to hand off my clients because I was doing all the work in my business and couldn't, just couldn't.
Yvonne Heimann [00:03:25]:
And I couldn't let my, my clients just be like Yeah, I don't know when I can get to your work. I can't do that. Wait, then. Losing Pete to cancer was quite the. Ha ha, Quite the perspective shift. Because when you look at entrepreneurship, it's. You're leaving a 9 to 5 for freedom, and suddenly you build a 24. 7 job.
Yvonne Heimann [00:04:00]:
For me, it's still not a job. I love what I do, and I really have to pay attention to give myself time off, because I can spend seven hours a week, 24 hours of that at my computer and figure things out and build things. I love what I do. So it's. It can easily become a trap. Not just in the sense of the perception of you have to hustle. You have to work your ass off. You have to get up at 5am it's also the passion that I have for my business and everything I do that can easily get me into this hustle trap.
Yvonne Heimann [00:04:39]:
Now I want to look at this. This whole thing of hustle in two different perspectives. My passion. I love what I do. I enjoy what I do. I could do it 24/7. Other things in my business I don't want to do or ask Luby fuck
Yvonne Heimann [00:04:56]:
Yeah, there is. There is times in the month, ladies, you know what I'm talking about. I don't want to go on camera where I fight, recording videos like my life depended on it. And hustle culture tells you, just fucking push through. And I'm like, no, no, because I'm not fully showing up in that moment. I'm not showing up with the energy that I want to give you. I'm not showing up in. In me, how I want to show up, because chances are I'm gonna have brain fog.
Yvonne Heimann [00:05:34]:
Chances are I'm. I'm just not fully there, especially if I so do not want to do it. Now. We build a business to have the life and the business we want to. Yes. Sometimes that means fighting through and doing some things you don't want to do. Bookkeeping needs to be done no matter if you want or not. But it means that you have a purpose and a goal and a path to the thing you want to create.
Yvonne Heimann [00:06:08]:
So finding that balance. And for me, it meant scheduling time off. For me, it meant learning to be okay with, first of all, not being okay, second of all, taking a day off and putting my ass in the sun if I choose to do so. And secondary is this. This public perception of what entrepreneurship is supposed to look like. You are supposed to get up at 5am in the morning because it gives you a leg up. The early Bird catches the warm Bullshit. The the excuse of starting your day at 5am because everybody leaves you alone and you actually can get things done.
Yvonne Heimann [00:06:51]:
You know you can create that yourself too, right? People are not allowed to just schedule themselves in my calendar on a Monday or Friday. They are simply not allowed to. My clients, yes, if I set up calls with my clients, I will schedule them on the Monday on a Friday if I choose to do so. Anybody coming in just wanting to work with me or wanting to chat with me, they can't schedule themselves on a Monday or Friday. None. No one also can schedule themselves in my calendar before 10am they just can't. Will I schedule manually clients at 8am because they're in the Netherlands and it's their evening? Heck yes. But that's my decision.
Yvonne Heimann [00:07:38]:
I choose to not let anybody rule my calendar before 10am Guess what that means I block that time. And I don't need to get up at 5am Actually, looking at my biometric data, as you might know, I wear the OURA ring. I've been collecting my body data for years. Heck, two years, three years, four years and looking at my biodata, I am miserable getting up at 5am. My body is not built for that. And don't ever anybody tell me, oh yeah, you can get used to that. You can train your body. I was an electrician for three years that had to be on the job at 6am which meant getting up at 5 at least, if not 430. 3 years, 3 years.
Yvonne Heimann [00:08:35]:
I never got used to. It was a fight every single time. So no. Anybody that wants to tell me, you can train your body, No, I don't want to. Even if I could, I don't want to. I didn't build a business to work on somebody else's framework. And I think that's where the whole hustle culture is wrong, where it's like great, that system works for you. You want to get up at 5 o' clock in the morning and get the things done because it feels fits, you go for it.
Yvonne Heimann [00:09:09]:
That doesn't mean we have to run our business this way. You build a business to have the freedom of choice, to structure your day the way you want it structured. So why are you buying into. You have to get up at 5 o' clock in the morning, you have to hustle your way. Business has to be difficult and strong and you just got to hustle. Bullshit. Do we have to put the work in? Yes. The work though is not the hustle.
Yvonne Heimann [00:09:41]:
The work is in our mindset, in our language. Patterns in our excuses. Now what do I mean by that? I haven't been in the gym since I left San Diego. Haven't been in the gym. That's my mindset work. I know that going to the gym makes me less anxious, less depressed, more active, more healthy, more productive. I know that. I know that.
Yvonne Heimann [00:10:13]:
Been proven it four months when I go to the gym. Why haven't I? Because I've been stuck in an old thought pattern of mine that I've worked through. I am working through, let's be honest, I am working through where it is exhausting to realize that I still have a behavioral pattern and a thinking pattern that was ingrained in me as a kid that that is still running. It's just the auto programming. It's like having bought, having bought a Mac 10 years ago and still never updating it. So it's been a few months of really updating these patterns of you got to work harder. It's like, I swear, the German, the German propaganda, the German sayings, the German belief system is, oh my God, yes, the, the whole thing. I'm like, there's so much that funnels into being a woman in business where children are supposed to be seen, not heard.
Yvonne Heimann [00:11:30]:
Now I'm a business owner and I'm supposed to be out there and talking about myself and being loud and standing out and not falling into the sea of sameness and looking like everybody else. But I was always told I'm not supposed to be heard. I always was told that people with money are just mean and they don't care about other people. There is so much programming going on in our head of making money is difficult, of money is evil. Money doesn't grow on trees. Children are supposed to be seen, not heard. All of these things that we learn as a kid, that's where we need to work on. It is not about pushing through and hustling and getting up at 5am. Your business is only going to grow and to scale not by the hours you put in, but by the effort effectiveness you put in, by the work you do on yourself.
Yvonne Heimann [00:12:43]:
Look at, look around it. All of these systems work. All of these systems work. If it's group coaching, if it's courses, if it's low ticket offer, if it's high ticket offer, all of these work, but specifically for us as women, if we are not aligned first in our head, trusting and knowing that what we deliver is the quality we expected to deliver. And there is again, oh my God, the balancing act of this trusting that we can deliver and knowing we can deliver and having the pride and the trust in ourselves. Because if we don't have the pride and the trust, we can't show up and sell ourselves. That's why it's so much easier for us to sell somebody else's product, because we know they're gonna deliver and we know it without a benefit of the doubt. How often have you worried about you being able to deliver? And oh my God, and this is not, this is not perfect and this is not what I want it to be, and still you delivered? Here's the thing, why I'm laughing is because something popped in my head and it keeps popping up.
Yvonne Heimann [00:13:57]:
Your 80% is somebody else's hundred and twenty percent. So finding that balance between trusting that we can deliver and realizing that it doesn't have to be perfect and balancing this now, suddenly you can sell. No hassle, no push, no any of that BS is going to help you if you don't find the balance between trusting that you can't deliver and knowing that your 80% is somebody else's 120%. And I think that's where the hustle culture gets it wrong. Yes, repeating the same process over and over again is going to bring you the knowledge and the security of knowing that you can deliver, but you don't have to do it at 5 o' clock in the morning and you don't have to do it for 12 hours a day. And it's again, as I said, it's been interesting to really look around and start seeing how this idea of hustle culture is finally dying down. Because honestly, it's, it's bullshit. We, we didn't came here to just work, to work.
Yvonne Heimann [00:15:15]:
So with that part of this reprogramming of our brain is also, what are the things we actually do? I'm guilty of this one. Having a to do list and being productive. Productive. And I put it in quotations for everybody that's just listening in and watching the video. Productive doesn't pay attention to what specifically you are doing. Productive makes you feel good because you are checking things off a box. And hustle culture really tends to lean itself into productivity and getting things done. Now, here's your homework, and here's what we have been really paying attention to at AskYvi is paying attention to what we do and the impact it's having.
Yvonne Heimann [00:16:17]:
For example, to promote these podcasts, we have created a lot of shorts for every single episode. And our recent project, our recent initiative has been to dive deeper into, okay, which ones of those are working? Why are they working? Why are some shorts just being stuck at 200 views and not going anywhere? And we've been really working on optimizing the storytelling and the visual aspects of all the things because it comes down to yes, you start throwing spaghetti at the wall and see what sticks. That's usually with business and anything where we start. However, we are now more than 120 episodes in and it is time to look at the spaghetti and what did actually stick and where should we put our effort and our time and how can we polish it and how can we have more impact? That's where your homework comes in of stop just being productive. Stop just checking things off your to do list. What makes an impact in your business. And I love James Wedmore for figuring out what should you actually do or what should you outsource. There's things that have to get done in your business that have no impact on the bottom line, but they still need to get done right? James Wedmore always talks about his calculation of you take your revenue goal divided by 2080, which is the hours of full time work in a year or if you just want to work part time, 1040, right? And it gives you your hourly rate that tells you everything that makes you less money than that hourly rate.
Yvonne Heimann [00:18:26]:
Work on handing it off or deleting it to full on with, right? So when you look at your daily to do list and your daily productive list, write down what you're doing. Are you cleaning up your email for an hour because you didn't clean it out over the weekend that hour. If you are not making at least 125 bucks, you shouldn't be doing that. You should be working with the client and getting deliverables done or whatever it is that brings at least 120 bucks, at least 120 bucks an hour in. So between tasks that are just making you feel good because you can check them off between tasks that are not bringing in the income that you should be making you as the CEO of your business. Now suddenly that productive list and that hustle list of yay, let's get something done. 5 o' clock in the morning so I can check off my to do list suddenly becomes way shorter. Way, way shorter.
Yvonne Heimann [00:19:35]:
And interestingly enough, recently on our YouTube channel we've been talking about systems, repeatable systems, standard operating procedures and all the things. So head on over to the AskYvi YouTube channel if you want to dive deeper into the actual system system of this. And it suddenly also makes you feel like, yeah, there is no revenue generating Work on my to do list right now. And you know what? I'm taking the afternoon off. I'm putting my booty in the sun. I'm grabbing one of my smart books and I'm not thinking about anything and I'm just recharging because if something, if I have learned something, something out of losing my husband is there is nothing worse than spending how many years ever hustling to then walk out on the street and get hit by a bus? I know, I know. I am. I'm the person, I'm calling the things out.
Yvonne Heimann [00:20:35]:
I have a really black humor. When you look at the hustle culture, it's this idea of I'm putting the work in now to live tomorrow. Yes, you got to put the work in. Yes, you got to clean up your mindset and the patterns and the. The voices in our heads tell us sometimes. Yes, you got to put the work in. Don't get me wrong, but you shouldn't put the work in at the cost of living life. And if you heard me before yesterday is seasons.
Yvonne Heimann [00:21:07]:
There is no work life balance. I'm sorry to break. I'm sorry to break your dream. There is no love, there is no work life balance. There just isn't. It comes in seasons. There is seasons like mine right now where I have a lot of restructuring happening in the company. There's a lot of work for me personally behind the scenes happening where I simply don't go to the gym like I tell myself I should.
Yvonne Heimann [00:21:36]:
Yeah, we are not shouldn't over ourselves. And I'm finally okay with not having been to the gym. I at least moved. I took care of my body. Still, it's a season. And by the time I get to Wichita and I get to spend time with my bestie, I'm gonna have a gym in the basement. And I easily can back get back into that rhythm. And the season is going to change.
Yvonne Heimann [00:22:00]:
And I think my final call to action for you is look at what has an impact on your business. Look at how do you want to live life now and be okay with living in seasons without giving up your whole life. You didn't start a business to work 247 and not be able to do anything else. You didn't start a business to run your body and your mind into the ground. Stop buying into this hustle bullshit you don't need. I want to build an empire. I want to have an impact. I want to support women and I want to help women build businesses so that they have the freedom of choice to do what they want to do.
Yvonne Heimann [00:22:54]:
I have a huge ass freaking picture. And sometimes I get down a rabbit hole thinking I'm never gonna be able to do this. But you know what? I will be able to do it. It might not happen this year because I also have a life. I'm also a human. But you know what? Then it will happen next year or it will happen that year after. You still will get there and you're not going to be there and be like, oh my God, I wish I would have taken that trip. I wish I would have go see my friend speak or whatever it is.
Yvonne Heimann [00:23:32]:
Find your season. And yes, I'm going to use the word balance of living life now while building your empire. And with that, as you can see, I'm in comfies. I'm going to get in really comfies because it's nice and sunny out there and I'm going to get my tan on. So with that, how are you going to spoil yourself today? I'll see you in the next episode.